Product designer and leader

Design digital products that turn complexity into clarity.

For 15+ years, my work across Google, Scania, Volvo Group, and frog has shaped products, services, and design systems used by millions.

I enjoy solving complex problems, working closely with product and engineering teams, and building experiences that are simple, useful, and built to last.

15+ years Building and scaling complex digital products.

Google, Scania, Volvo, frog Experience across technology, mobility, services, and consultancy.

Product + Engineering Close collaboration from problem framing through prototyping and delivery.

Complexity should stay in the system, not the experience.

Structure the unclear parts first.

I use systems thinking, interaction models, and product strategy to turn fragmented environments into coherent product directions.

Stay close to the material.

I work hands-on through flows, prototypes, design systems, and delivery details so strategy becomes something teams can build.

Use AI to reduce effort.

I am especially interested in AI-enabled discovery and learning tools that make complex information easier to find, understand, and use.