— PRODUCT DESIGN LEADERSHIP · BRAND · TECHNOLOGY
I connect strategy, design and technology to shape product direction, make future experiences tangible, and align teams around what should be built next.
— About me
For more than 15 years, I've worked at the intersection of design, technology and business, from building global products and design teams to shaping experience strategy across complex organisations.
Today, I lead strategic design work at Scania, connecting brand, digital products and software to define what premium experience means in practice.
Across that work, the approach has remained consistent: understand the system, make the future tangible, and use design to create clarity, alignment and momentum.
Getting clarity through making.
— Experience
Strategic Design Director
Nov 2024 - Present
Shaping Scania's digital brand experience across products, services and touchpoints. I connect brand, design, software and business strategy, translating future direction into tangible experiences, principles and systems teams can build from.
Senior Product Design Manager
Aug 2023 - Nov 2024
Led design teams and transformation programs across several industries. Turned ambiguous business challenges into product direction, operating models and tangible concepts teams could rapidly test and deliver.
UX Manager and Staff UX Designer
Aug 2017 - Aug 2023
Led design across knowledge, collaboration and connected workplace products used by hundreds of thousands of employees. Grew teams, shaped product strategy, and stayed hands-on from research and prototyping through launch.
Global UX Manager and Staff Designer
Sep 2015 - Aug 2017
Built and scaled UX across Volvo Group's global product portfolio. Created a shared multi-brand experience framework that reduced duplication while preserving distinct product and brand identities.
— Contact
Happy to exchange ideas and perspectives on design leadership, strategic advisory, and the challenges of shaping ambitious product, brand and technology ecosystems.
Connect with me on LinkedIn or send me a message.
Juan Wendeus 2026